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Strategy

6 Advances in Apparel
6 Advances in Apparel
Wearables

Take a look at the biggest up-and-coming trends in clothing.

Fashion Insights Discovered By AI
Fashion Insights Discovered By AI
Wearables

Kavita Bala and her team at Cornell University used artificial intelligence to...

Artificial Intelligence and the Apparel Industry

From garment design to trend spotting to c...


Breaking Down The Marketing Brilliance Behind Gritty

A few days have passed since the...


Steak-Umm Capitalizes on Twitter Fame With Swag Store

For a profile in how a clever social...

Top 10 Selling Points of USB Chargers
Top 10 Selling Points of USB Chargers
Web Exclusive

Top 10 Selling Points of USB Chargers Since nearly everyone owns a smartphone,...

Increase Sales in Top Markets With Innovative Signage & Displays
Increase Sales in Top Markets With Innovative Signage & Displays
Web Exclusive

The latest State of the Industry figures showing the hottest markets for promotional...

Proforma Creates Program to Attract Young Professionals
Proforma Creates Program to Attract Young Professionals
Web Exclusive

Top 40 distributor Proforma (asi/300094) created a new program to encourage young...

Adventures in Rebranding: Dunkin’ Donuts Changes Name
Adventures in Rebranding: Dunkin’ Donuts Changes Name
Web Exclusive

“Donuts" is being dropped in favor of just “Dunkin’.”

How to Build a Community on Social Media

This distributor builds goodwill on social...


End-Of-Year Incentives End-Users Will Want To Wear

Apparel and accessories are some of the...


Gildan Launches Polo Brand

Top 40 supplier Gildan (asi/56842)...

Q&A: Matt Gresge, AIA Corporation

Under CEO Matt Gresge's leadership, AIA...


Target Decorated Apparel Names President

Target Decorated Apparel ...


Gritty: Marketing Gold or Short-Term Stunt?

The Philadelphia Flyers new mascot is a vi...

Plan Ahead For Q4 And Beyond With Promotional Printing
Plan Ahead For Q4 And Beyond With Promotional Printing
Web Exclusive

This upcoming seasonal marketing calendar will arm you with knowledge of the biggest...

5 Workwear Trends To Watch
5 Workwear Trends To Watch
Web Exclusive

Think apparel trends don't apply to your workwear business? Think again. There are a...

Top 5 Customers For Healthcare Promos
Top 5 Customers For Healthcare Promos
Web Exclusive

Top 5 Customers for Healthcare Promos Promo products are essential for...

Multi-Use Lanyards
Multi-Use Lanyards
Advantages

Lanyards have long been a part of our everyday lives, from employees' and students'...

Walmart Pledges To Pull Soviet T-Shirts After ‘Eastern Bloc’ Outcry
Walmart Pledges To Pull Soviet T-Shirts After ‘Eastern Bloc’ Outcry
Web Exclusive

Still, it appeared some Soviet-themed tees were available online early Monday.

‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy
‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy
Web Exclusive

NFL Rookie Minkah Fitzpatrick has taken flak for filing a trademark application for “Fi...