Strategy

Practical Backpacks & Messenger Bags

Advantages

Go functional and technical or high-end and luxurious - the choices are endless. ...

Sell More Than Shelters: Increase Order Sizes With Add-on Accessories

Web Exclusive

You know E-Z UP ® is the industry leader for instant shelters, but did you know...

Expert Secrets: Your Opening Makes all the Difference

In this two-minute video, sales trainer...

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How to Sell to the Savvy Prospect

The best reps ask savvy prospects about th...

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5 Reasons Made-In-USA Apparel Increases Orders

Made-in-the-USA apparel can mean big...

Customization in the Promo Products Industry

Advantages

Consumers are demanding fully customized and personalized items. Can the promotional pr...

Trend Alert: College Football Merch

Web Exclusive

College football is back, and we're pumped. Viewing the new season through a...

How to Increase Your Margins With Direct-Mail Magnets

Web Exclusive

If your clients aren't investing in direct mail, they're missing out on a big selling...

Classic Clocks & Watches

Advantages

These time-honored promo products are always well received. International...

Video: Translating T-shirt Trends

T-shirts are ubiquitous. More than 2...

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Enter the Wearables Apparel Design Awards

We've extended the deadline of the...

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Wearables News Briefs - September 2018

Storm Creek  (asi/89879) has released...

Promo Talk: Larry Alford, Axis Promotions

Candid opinions from industry pros.

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How to Make the Best First Impression With Your Website

A company’s website is often the first sto...

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Merch Win: Marvel’s ‘Super Hero Day’ Promos

The initiative sees Marvel Entertainment p...

How To Customize Your Lanyards

Wearables

You can embroider tiny logos or small block text onto lanyards to give brands an extra ...

Case Study: Google Goes Live

Advantages

YR Live, a live customization experience agency based in the U.K. with offices in Los...

US or Europe: Which Team Has the Better 2018 Ryder Cup Merch?

Web Exclusive

ASI’s editorial team had a look-see at the teamwear/branded apparel in four product cat...

New Captain Marvel Merch-Marketing Has Fans Excited

Web Exclusive

Before the movie, the merch. So it is with the film Captain Marvel . Due out in...

How to Bring in Big-Name Brands With One Item

Web Exclusive

Wouldn't it be nice if you knew how to sell the one product  every  large account...

Kritzer Marketing Owner Appears on Below Deck Mediterranean

Web Exclusive

Appearing on one of the most popular shows on cable television has been highly...