Strategy

Women of Promo Confront Workplace Inequality

Advantages

The #MeToo movement has reopened the discourse on gender inequality in the workplace. W...

Branding #MeToo: Activism or Opportunism?

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After major Hollywood film producer Harvey Weinstein was dismissed from The Weinstein...

The Right Fit: Back-To-School Style Guide For Children's Apparel

If you want BIG sales, it's time to...

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Will 3-D Printing Upend Promo Supply Chain?

A Brooklyn company is using 3-D printing t...

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Writing a Story on #MeToo Was an Honor … and a Challenge

Like so many, I wasn't shocked at what...

How Top Promo Companies Encourage Workplace Equality

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Leading companies in the promotional product industry typically operate from a core...

Promo Women: Personal Safety Comes First

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Women are no strangers to the potential risks that threaten their safety....

3 Creative Ways To Differentiate Your Promotional Pens

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Promotional pens are one of the longest-standing specialties, which is great because...

Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018

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Back-to-school shopping happens over an eight-week period from early July to late...

Notable Booth & Display Items

According to PricewaterhouseCoopers,...

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The Best Way for Brands to say 'I’m Sorry'

In this new format, ASI’s editors and writ...

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How To Maximize Profits With Magnets

Promotional magnets are super...

Promos Were The Secret Ingredient At Bar Convent Brooklyn

Bar Convent Brooklyn was an event...

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Flywheel Brands Acquires 127 Press

Distributor Flywheel Brands (asi/212986)...

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Your Complete Guide To Mastering The Sale: Embroidered Patches

Embroidered patches are classic and...

Soccer Collaboration Logo Causes Controversy

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Just in time for the FIFA World Cup, UNDEFEATED, a boutique sneaker retailer in Los...

Changing Perceptions Of Promo Apparel

Wearables

End-buyers don’t have high opinions of branded garments. Here’s how you can change thei...

Why Puzzles Make The Perfect Pitch

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In today's world of immersive technology, one type of promotional product stands out...

Give The Gift Of Better Branding With Unique Gift Sets

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Don't let your clients get bored with the gift sets you're offering. If you want to...

Opportunity Watch: New Jersey Could Legalize Recreational Marijuana

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The Garden State is poised to get a little greener - and that could spell sales...

Useful Safety Kits

Advantages

The Scout's motto of "Be Prepared" should apply to everyone. That's why safety kits...