Strategy

3 Steps To Loyal Clients And Lucrative Referrals

Web Exclusive

Want to learn how to stop clients from leaving you for a lower-priced competitor?...

Make Apparel Great Again?

Wearables

President Trump’s push for American manufacturing has produced mixed results for the ap...

Cooler Works With App To Toss Beers & Other Cans

Dear World, You can stop inventing stuff...

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Adaptive Wear a Growing Niche Market

People with mental and physical...

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Unleash Your Color Palette

Most art programs default to CMYK colors, ...

Innovation Watch: Hemp & Apparel History in the Making

Web Exclusive

The times they are a-changing, as Bob once sang. Look no further than a landmark...

Embroidery Tricks for Towels and Other Plush Fabrics

Wearables

The plush fabric of towels, bathrobes, polar fleece and even stuffed animals requires s...

Successful Staffing Strategies

Advantages

If you're a sole proprietor who can't do everything on your own anymore,...

Q&A: Crafting Smart, Stylish Wearable Tech

Web Exclusive

Getting people to take healthy action in their lives is important, says Chalisa...

Don’t Settle. Buy Better. Buy DRI DUCK.

Take an inside look at the details that...

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Banners And Signs Worth Seeing

Banners and signs call attention to a...

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Taco Bell, Forever 21 Launch Joint Fashion Line

Promotional clothing lines are a serious...

Proudly Made in the USA

Where high performance custom products...

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Use Branded Bags To Increase Impressions

Consumers often feel bombarded by the...

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Ivory Ella Brings $55,000 Surprise to Tennessee High School

Remember the Wearables T-Shirt Challenge...

Is A New Disrupter Emerging In Athletic Wear?

Web Exclusive

Under Armour revolutionized the athletic apparel market. Could WOLACO be the next big t...

A Salute to Nautical Stripes

Web Exclusive

Nautical stripes date back to 1850s Europe, when they became standard issue in...

I Earned My MASI: Sharon Lynn Unger

Web Exclusive

Sharon Lynn Unger is the director of sales and marketing for Wicked Branding &...

Case Study: The Fun Factor

Advantages

This California company sells and lives by a simple motto.

Who’s the Advantages Distributor Salesperson of the Year?

Advantages

Last year's winner carved out 40% growth while beginning her fourth decade in the...

‘Merchandise on a Mission’: Promo Products Making a Difference

Web Exclusive

Will Valentine is a merchant adventurer at Ethix Merch (asi/189731), a distributor...