Strategy

Make Apparel Great Again?

Wearables

President Trump’s push for American manufacturing has produced mixed results for the ap...

Cooler Works With App To Toss Beers & Other Cans

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Dear World, You can stop inventing stuff now. There's no need. The pinnacle of human...

Adaptive Wear a Growing Niche Market

People with mental and physical...

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Unleash Your Color Palette

Most art programs default to CMYK colors, ...

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Innovation Watch: Hemp & Apparel History in the Making

The times they are a-changing, as Bob...

Embroidery Tricks for Towels and Other Plush Fabrics

Wearables

The plush fabric of towels, bathrobes, polar fleece and even stuffed animals requires s...

Successful Staffing Strategies

Advantages

If you're a sole proprietor who can't do everything on your own anymore,...

Q&A: Crafting Smart, Stylish Wearable Tech

Web Exclusive

Getting people to take healthy action in their lives is important, says Chalisa...

Don’t Settle. Buy Better. Buy DRI DUCK.

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Take an inside look at the details that define the quality, comfort and durability...

Banners And Signs Worth Seeing

Banners and signs call attention to a...

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Taco Bell, Forever 21 Launch Joint Fashion Line

Promotional clothing lines are a serious...

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Proudly Made in the USA

Where high performance custom products...

Use Branded Bags To Increase Impressions

Consumers often feel bombarded by the...

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Ivory Ella Brings $55,000 Surprise to Tennessee High School

Remember the Wearables T-Shirt Challenge...

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Is A New Disrupter Emerging In Athletic Wear?

Under Armour revolutionized the athletic a...

A Salute to Nautical Stripes

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Nautical stripes date back to 1850s Europe, when they became standard issue in...

I Earned My MASI: Sharon Lynn Unger

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Sharon Lynn Unger is the director of sales and marketing for Wicked Branding &...

Case Study: The Fun Factor

Advantages

This California company sells and lives by a simple motto.

Who’s the Advantages Distributor Salesperson of the Year?

Advantages

Last year's winner carved out 40% growth while beginning her fourth decade in the...

‘Merchandise on a Mission’: Promo Products Making a Difference

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Will Valentine is a merchant adventurer at Ethix Merch (asi/189731), a distributor...

Ink That Thinks: Researchers Work on Health-Monitoring Tattoos

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Worried you might be dehydrated? Need to monitor your glucose levels? In the future,...