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Strategy

How Many Promo Products Can a Super Bowl Ad Buy?
How Many Promo Products Can a Super Bowl Ad Buy?
Web Exclusive

Instead of spending $5.6 million on a 30-second ad, look how many baseball caps Doritos...

5 ways to Grow Your Profits With Seeded Promos
5 ways to Grow Your Profits With Seeded Promos
Web Exclusive

Grow your bottom line this year with seeded promos. These profitable products...

How To Make A Great First Sales Impression

A positive first impression is often the d...


How To Make A Bad First Impression

The six worst things to do when meeting so...


Now Available For 2020: New & Trending Lip Balm Clients Will Love

New year, new products. Upgrade your...

Mahomes Overtakes Brady In NFL Merch Sales
Mahomes Overtakes Brady In NFL Merch Sales
Web Exclusive

Sales of official merchandise for the Kansas City Chiefs’ quarterback surpassed those o...

Recyclable Aluminum Cups Come to Super Bowl LIV
Recyclable Aluminum Cups Come to Super Bowl LIV
Web Exclusive

Miami’s Hard Rock Stadium – host of the big game – aims to replace single-use plastics.

Impressive Food Gifts
Impressive Food Gifts
Advantages

Brainstorm Logistics (asi/41515) Tea connoisseurs will love this sleek Alessi...

How To Improve Your Patches
How To Improve Your Patches
Advantages

Patches and emblems once served a purely utilitarian function: extending the life of...

Introducing Jack Nicklaus Corporate Apparel

There are even more good things coming...


The Price of Success in the Promo Industry

In the ‘now’ economy, buyers want everythi...


Sonic Promos President Featured on U.S. Chamber Panel

Seth Weiner, president of Gaithersburg,...

How To Increase A Garment's Perceived Value

Want to ensure you're offering branded...


Distinctive Beverage Accessories

There are plenty of creative choices to...


Promo Talk: Andrew Witkin, StickerYou

President of Toronto-based company gets ca...

How To Build A Customer-Centric Business Model
How To Build A Customer-Centric Business Model
Advantages

Peter Fader and Sarah Toms discuss ways to shift the focus from product to customer.

How To Keep Promo Sales Reps Happy
How To Keep Promo Sales Reps Happy
Advantages

Keeping sales reps happy isn’t just about compensation.

Gratifying Awards & Plaques
Gratifying Awards & Plaques
Advantages

They're a must for spotlighting outstanding employees, athletes and volunteers. ...

2020 Salespeople of the Year
2020 Salespeople of the Year
Advantages

Check out profiles of all the salespeople of the year, including the Advantages Distrib...

The Top 10 Pens for 2020
The Top 10 Pens for 2020
Web Exclusive

Increase your sales this year with a wide range of businesses using the...

Promo 4 Prez: How to Score 2020 Election Sales With Signage
Promo 4 Prez: How to Score 2020 Election Sales With Signage
Web Exclusive

It's a major election year here in the United States, and November will be...