Strategy

Market Opportunity: Tennis Balls

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The sport is a great way for people to stay active while still social distancing.

Hanes Now Offers Masks to Promo Market

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Four styles are featured in the collection.

4 Expert Tips to Source & Sell the Best Hand Sanitizer

Hand sanitizer is in high demand ,...

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5 Creative Ways to Sell Sun Protection

Don't think stay-at-home orders and ...

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6 Simple Tricks to Make Online Payment Easier

Order payment is one of the most...

Contest: Create Innovative Face Masks People Will Wear

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There’s a million-dollar prize purse and access to rapid manufacturing opportunities fo...

Pleasing Socks & Footwear

Advantages

In this year of staying at home, socks are having a moment. Suntex Industries...

How to SAVE on Shipping With UPS

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Shipping is a core component of the promotional products industry. However, you...

HanesBrands Makes 450 Million Masks for the US

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The company also produced 20 million medical gowns and is now making face coverings for...

Outstanding Badges, Buttons & Pins

These wearable billboards often become a...

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The Top 6 Secrets for Distributor Success Today

As major changes shake up the promo...

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PODCAST: Emblems & Patches Explained

Interview With Alison Zuccaro,...

5 Businesses You Can Help Reopen With Promo

As businesses begin reopening their...

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5 Unexpected Sales Opportunities for Lanyards & Badges

Are you only selling lanyards and...

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Entertaining Wristbands & Bracelets

They're a great way to wrap up a fun...

Vote for Your Favorite Imprinted PPE

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It’s up to you to pick a winner in Counselor’s Decorated PPE Challenge.

Big Markets In Promo: Retail

Advantages

Stores are re-opening, and they’ll need marketing materials, signage and, of course, pr...

Big Markets In Promo: Nonprofits

Advantages

As donations and funding dry up, distributors need to get creative.

Unusual Wearable Tech

Advantages

Unique functionality will surely impress buyers. CFS Promotional Products...

Big Markets In Promo: Manufacturing & Construction

Advantages

Slowed production counterbalanced by pockets of growth make these markets good bounce-b...

‘Free Speech’ Comes With a Price

Advantages

The First Amendment offers fewer protections for private sector employees than people o...